Tired of your locks? Fancy a fab makeover instead? John Frieda Ireland is giving 15 Irish women the chance to celebrate a transformation in their own lives with an amazing hair transformation.

Entrants just have to reveal how they have transformed the way they live, work or love, by sending the story of their life transformation to John Frieda. From these stories, 15 finalists will be selected to attend the Dublin Transformation Day of 8th November, hosted by salon stylist supreme, Jake Davis. From the 15 finalists, one winner will be chosen to travel to the John Frieda salon in London for the ultimate hair transformation.

Friends and family of the finalists will have a chance to vote on their makeovers as the campaign will roll out on the John Frieda Ireland Facebook Ireland page from December until February 2012. Facebook votes will go towards the overall winner’s selection by a panel of judges from John Frieda and selected beauty media.

The closing date for sending transformation stories to transformation@johnfrieda.ie is 26th October. Stories must be based on one of the following three categories:

1. Business & Work Transformation

Stories showing examples of entrepreneurial business ideas or opportunities seized to overcome financial difficulty or job less, returning to study to transform your career.

2. Health Transformation

Stories based on triumphs over personal ill health or caring for someone with ill health.

3. Life Transformations

Stories based on a life event, from matters of the heart, helping a charity, lifestyle changes, inspirational encounters with groups or individuals, all which have turned your life around for the better.

Transformation stories should be no longer than 300 words, and should include a recent pic (head and shoulders only) in jpeg format. Entrants must be available to attend the John Frieda Transformation Dat on 8th November 2011 in Dublin.